If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.

Anonymous
About This Quote

If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed. The idea behind the quote is that customers are customers, not people to be misled or treated like idiots. True salespeople are always thinking about their clients and are always paying attention to what they are saying. If you’re not tuning in to what your client is saying, you’re missing out on a big opportunity for improvement.

Source: Selling With Ease: The Four Step Sales Cycle Found In Every Successful Business Transaction

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